Academy sets Oscar rules on AI use in films

Summary

New Oscar rules require human-performed acting and human-authored screenplays to qualify for awards.

Why this matters

The rules set clearer limits on how generative AI can be used in films seeking Oscar eligibility. They also reflect broader disputes over AI’s role in creative work in Hollywood and publishing.

The Academy of Motion Picture Arts and Sciences released new Oscar rules Friday that addressed the use of generative artificial intelligence.

The academy said only performances “credited in the film’s legal billing and demonstrably performed by humans with their consent” will be eligible for Academy Awards. It also said screenplays must be “human-authored” to qualify.

The academy said it may request more information about a film’s AI use and “human authorship.”

The changes came as an independent film is being developed with an AI-generated version of Val Kilmer, and as AI “actress” Tilly Norwood continues to draw attention. New video models have also prompted concern among some filmmakers.

Outside Hollywood, at least one novel was pulled by its publisher over the apparent use of AI, and other writers’ groups have said AI use makes work ineligible for awards.

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