Meta said Wednesday that it is rolling out paid consumer subscriptions globally for Instagram, Facebook, and WhatsApp, while starting tests of new subscription plans for businesses, creators, and Meta AI users.
Meta said subscribers will get added features such as profile customization, super reactions, and story insights. In the announcement, Meta head of product Naomi Gleit said “more fun features” will be added later.
Meta said the new plans do not replace Meta Verified, which remains focused on verification, impersonation protection, and support.
Instagram Plus includes features such as aggregate story rewatch counts, unlimited audience lists for stories, one weekly story spotlight, extended story duration, story previews without appearing in the viewer list, searchable story viewers, and the ability to post to a profile and highlights without appearing in followers’ feeds. It also adds animated Story reactions, custom app icons, profile bio fonts, and more profile pins.
Facebook Plus offers similar tools. WhatsApp Plus includes app themes, custom ringtones, more pinned chats, list customization, and premium stickers.
Meta also said it will test AI subscription plans under a broader brand, Meta One. Meta One Plus will cost $7.99 a month, and Meta One Premium will cost $19.99 a month. Meta said both will offer the same core features, but Premium will provide more capacity for higher-compute queries, including deeper reasoning for complex tasks and more video and image generation across Meta apps. The AI plans will begin testing next month in Singapore, Guatemala, and Bolivia.
Two other plans for creators and businesses will begin testing later this week in Saudi Arabia, Morocco, Thailand, and Bangladesh. Meta One Essential, at $14.99 a month, includes a Verified badge, impersonation protection, and an expanded linksheet. Meta One Advanced, at $49.99 a month, adds feed and search placement features, a bold “Follow” button on Reels, automatic follow invitations, links in Instagram posts and Reels, analytics, scheduling tools, moderator access tools, and alerts when others reuse content.
Meta is still testing the AI and professional plans, but plans to bring them together under Meta One over time.