StubHub to pay $10M in FTC ticket pricing settlement

Summary

StubHub agreed to pay $10 million to settle FTC allegations over ticket listings that did not show full prices upfront.

Why this matters

The settlement reflects federal enforcement of ticket price transparency rules and could lead to refunds for some StubHub buyers. It also signals continued scrutiny of ticket marketplaces over fees and resale practices.

StubHub agreed to pay $10 million to settle Federal Trade Commission allegations that it failed to disclose the full price of tickets on its website.

In a proposed settlement filed Thursday, the FTC said StubHub violated the FTC Act and the agency’s Rule on Unfair or Deceptive Fees by advertising ticket prices without upfront disclosure of the total cost, including mandatory fees.

The FTC began requiring ticket marketplaces to provide price transparency at all stages of the purchase process in May 2025. The agency’s complaint alleged that after the rule took effect, StubHub listed ticket prices without showing the full price.

“Given StubHub’s experience and public support for the rule, I was disappointed to learn that it was allegedly one of the rule’s first major violators,” FTC Chair Andrew Ferguson said in a statement. “[…] StubHub chose to slow-walk compliance with the rule in part because the NFL was about to release its regular-season schedule. The complaint notes that the NFL schedule release is ‘a 99th percentile traffic event’ for StubHub and alleges that executives decided that the competitive advantage from misleading consumers outweighed the risk of being caught.”

The FTC sent StubHub a warning letter on May 14, 2025, and the company fixed the issue the next day.

Ferguson said the $10 million covered StubHub’s three days of noncompliance and would be used to return profits to consumers through refunds of fees paid to the company.

In September, the agency sued Ticketmaster and parent company Live Nation, alleging illegal ticket resale tactics and deceptive disclosures about prices and ticket limits. The companies asked a federal judge to dismiss the case.

In August, the FTC also sued a Maryland-based ticket broker, alleging it used unlawful tactics to bypass ticket purchase limits for popular events, including Taylor Swift’s Eras Tour, and then resold those tickets at higher prices.

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