Amazon adds AI audio Q&A to product pages

Summary

Amazon introduced an AI feature that answers product questions with real-time audio responses in its shopping app.

Why this matters

The update gives Amazon shoppers another way to quickly assess products in the app before buying. It also shows how the company is adding more artificial intelligence tools to product search and discovery.

Amazon launched a new artificial intelligence feature Tuesday that lets shoppers ask questions about products and receive conversational audio responses generated in real time.

The feature, called “Join the chat,” is intended to help customers get product details without scrolling through descriptions or reviews. Amazon said the tool draws on product features, customer feedback, and other information. Shoppers can ask questions such as whether a coffee maker is suitable for beginners or whether a sweater feels itchy based on reviews.

Amazon said the feature builds on earlier responses to make answers more relevant and avoid repetition. The company said it is designed to resemble a conversation with a store employee.

To use it, customers open a product page in the app and tap the “Hear the highlights” button below the product image. They can then listen to a summary or tap the “Join the chat” icon to ask questions by text or voice. The audio can continue playing while users browse.

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