Apple agrees to settle Siri advertising lawsuit

Summary

Apple agreed to a proposed $250 million settlement over claims it advertised Siri features that were not available to buyers.

Why this matters

Eligible iPhone buyers may be able to file claims for payments of $25 to $95 per device if the settlement is approved. The case also adds to scrutiny of how tech companies market artificial intelligence features before release.

Apple agreed to a proposed $250 million class-action settlement over claims it advertised advanced Siri features that were not available to iPhone buyers.

The case, Landsheft v. Apple Inc., was filed in March 2025 in the U.S. District Court for the Northern District of California by plaintiff Peter Landsheft. It alleged Apple promoted Siri features tied to its Apple Intelligence rollout at its Worldwide Developers Conference on June 10, 2024, and in marketing for the iPhone 16 launch on Sept. 20, 2024.

According to the complaint, Apple advertised a Siri that could understand personal context, work across apps, and handle more advanced requests. The lawsuit specifically cited promised features that would let Siri reference emails and messages, and take actions in third-party apps.

Apple later delayed the upgraded Siri features and pulled related marketing materials in March 2025, after confirming the features would be delayed indefinitely, according to the lawsuit.

Apple did not admit wrongdoing under the agreement. A company spokesperson told CBS News Apple resolved the case to remain focused on delivering products and services. In a statement to Fox Business, Apple said it had introduced “dozens” of Apple Intelligence features since 2024, including Visual Intelligence, Live Translation, Writing Tools, Genmoji, and Clean Up.

Clarkson Law Firm, which represented the plaintiffs, said the case involved products that did not function as advertised at launch and that had not yet been delivered.

The settlement covered about 36 million iPhones purchased in the United States between June 10, 2024, and March 29, 2025, according to the court filing. It provided a base payment of $25 per device, with a maximum of $95 depending on the number of claims.

Claimants will need proof of purchase, a device serial number, phone number, and Apple Account information. Apple will begin emailing notices within 45 days of preliminary approval, according to the filing.

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