Ferrari unveiled its first fully electric vehicle, the Luce, in Rome on Tuesday, entering a market already served by luxury rivals including Porsche and Lamborghini.
The company said the five-seat Luce has a top speed of more than 310 kilometers per hour (192 miles per hour), can accelerate to 100 kph (62 mph) in 2.5 seconds, and has a range of more than 530 kilometers (329 miles). Ferrari said the car has a 122-kilowatt-hour battery, weighs 2.26 metric tons, and can charge from 10% to 80% in 20 to 25 minutes with fast charging.
Analysts said the Luce could cost more than 700,000 euros ($815,000). It is Ferrari’s second four-door model after the Purosangue sport utility vehicle, and its first five-seater.
Ferrari said it developed many components in-house.
The Luce is being built at a new factory in Maranello, in northern Italy. First deliveries are scheduled for the end of this year.
Investors have questioned the company’s electric strategy as several automakers slowed planned EV expansion amid weaker-than-expected demand.
Ferrari already sells nearly half of its cars in hybrid versions. At the end of 2025, it cut its 2030 target for electric models to 20% of its lineup from 40%. Its shares also fell in October 2025, when initial Luce details and a long-term profit outlook disappointed some analysts.