Meta said Tuesday it began using artificial intelligence to scan photos and videos for visual cues, including height and bone structure, to estimate whether users are younger than 13 and should be removed from Facebook or Instagram.
“We want to be clear: this is not facial recognition,” Meta said in a blog post. “Our AI looks at general themes and visual cues, for example height or bone structure, to estimate someone’s general age; it does not identify the specific person in the image. By combining these visual insights with our analysis of text and interactions, we can significantly increase the number of underage accounts we identify and remove.”
The visual analysis system is operating in select countries, and Meta said it is working toward a broader rollout.
The company already uses AI to analyze profiles for contextual clues, including birthday celebrations or mentions of school grades, across posts, comments, bios, captions, and other formats. Meta said it plans to expand the technology to more parts of its apps, including Instagram Live and Facebook Groups.
If Meta determines a user may be underage, it will deactivate the account. The user must then complete Meta’s age verification process to prevent the account from being deleted.
The announcement came weeks after a New Mexico jury ordered Meta to pay $375 million in civil penalties over claims it misled consumers about platform safety and put children at risk. The company was also ordered to make changes to its platforms. Meta has since threatened to shut down its social media services in the state.
Meta also said Tuesday it is expanding technology that automatically places teens into stricter Teen Accounts on Instagram to 27 countries in the European Union and Brazil. Those accounts include safeguards such as limiting direct messages to people users follow or are already connected to, hiding harmful comments, and making accounts private by default.
The company said it is also expanding the technology to Facebook in the U.S. for the first time, followed by the U.K. and European Union in June.