Platforms including Pinterest, TikTok, and Deezer have introduced tools to help users reduce the amount of artificial intelligence-generated content in their feeds.
Experts say completely avoiding such content is unlikely. Henry Ajder, an adviser on AI policy who has studied deepfakes since 2018, compared the current situation to the early days of the industrial era, when smog lacked regulation.
Pinterest has introduced a setting called the “tuner” that allows users to adjust the level of AI content in their recommendations. The tool is available on Android and desktop, with a gradual rollout on iOS. Initially targeting categories prone to AI influence—such as beauty, art, fashion, and home décor—it was later expanded to include architecture, entertainment, health, and food.
Users can access the tuner by navigating to Settings, selecting “refine your recommendations,” then “GenAI interests,” where they can use toggles to reduce AI-generated content in specific categories.
On TikTok, the company began testing a feature in November allowing users to adjust the amount of AI content in their For You feed. The tool is not yet broadly available. Users who have received the update can access it by going to Settings, selecting Content Preferences, then Manage Topics. Alternately, they can use the Share button on a post to reach “Why this Video,” “Adjust your For You,” and then “Manage topics.” A slider enables users to modify how much AI content they see. The feature is not available on TikTok’s desktop interface.
TikTok says these settings personalize content but do not eliminate AI videos entirely. According to the company, at least 1.3 billion videos on the platform have been labeled as AI-generated.
In the music streaming space, Deezer has implemented a policy of labeling AI-generated songs. According to the company, 60,000 fully AI-generated tracks—about 39% of its daily uploads—are added each day. Last year, Deezer identified and labeled more than 13.4 million AI-created songs, often from accounts seeking to profit through fraudulent streams.
Some smaller platforms have taken a stricter stance. Cara, a portfolio site for artists, prohibits AI-generated material. Pixelfed, an ad-free photo sharing service, supports communities that restrict AI art. Spread is a newer social platform focused on human-generated content.
A forthcoming short-form video app, diVine, also aims to filter out AI-generated content. Available in limited release for iOS, the app advertises “No AI Slop” and uses several methods to detect AI. An Android version is in development.
Readers seeking to avoid AI content have options to limit or identify it, though experts caution that full control remains difficult.
