Texas Attorney General Ken Paxton sued Netflix on May 11, alleging the company violated promises to remain ad-free and protect children’s privacy.
The suit, Paxton v. Netflix, said Netflix had presented itself for years as a “kid-friendly and ad-free Big Tech alternative.” It added: “But behind the scenes, Netflix quietly built a behavioral-surveillance program of staggering scale. At bottom, this program requires getting Texans and their children glued to the screen and then extracting every possible piece of data about them while they are there.”
The lawsuit alleged Netflix used “dark patterns” to keep users watching, including autoplay. It also said the company tracked children’s clicks, viewing time, pauses, skipped content, location, devices, and app interactions.
“Each action is a data point revealing something about the user. This is not simply about deciding what show to queue up next. It is about learning who the users and their children are,” the complaint said.
Texas Policy Research reported the state was seeking civil penalties of up to $10,000 per violation, as well as injunctive relief that could require Netflix to change operations in Texas. Requested remedies included deleting data collected from Texans, barring targeted advertising without informed consent, prohibiting the collection of children’s behavioral data without parental consent, and turning off autoplay by default on children’s accounts.
Analysts cited parallels to a March 2026 California case in which, the BBC reported, a Los Angeles jury found Meta and Google had intentionally built addictive social media platforms that harmed a 20-year-old’s mental health. The Texas case, however, will apply to Netflix and, if successful, would affect its operations in Texas unless the company makes broader changes.